Virtual Try On and Virtual Color Match Information Notice Of Beauty Industry Group and its Affiliated Entities

This Information Notice relates to your use of the Virtual Try On and Virtual Color Match tool(s). For further information, please see Beauty Industry Group and its Affiliated Entities’ privacy policy and terms of use.

Purpose

The purpose of the processing and use of biometric data for the Virtual Try On and Virtual Color Match tools are to provide you with a personalized and interactive virtual experience so that you may  evaluate hair extension lengths, styles, and colors for potential purchase and use. When you use our Virtual Try On or Virtual Color Match tool(s), biometric data is processed to provide you with an image of how various hair lengths, styles and colors may look on you. Please see “How It Works,” below for more information.

How It Works

When you use the Virtual Try On or Virtual Color Match tool, the AI tool will download to your personal device and run and process data on your device or browser. You may use the live service (using your device webcam on a local device, such as desktop camera) or an existing picture (uploaded from your device). Your image will be processed locally on the device and (unless you choose to use the sharing feature described below). Beauty Industry Group and its Affiliated Entities will not see or store the images on your device or browser. Beauty Industry Group and Affiliated Entities may collect clickstream data about your use of the Virtual Try On and/or Virtual Color Match tool(s).

The virtual hair extension try-on and virtual color match tool uses an algorithm to analyze your photograph to detect face/head outline landmarks to determine the digital placement of hair extension images  on your photograph. This information is used to digitally place images of hair extensions to your photograph and is not used to identify or verify your identity or the identity of any person. Your image is not stored by Beauty Industry Group or its Affiliated Entities (except if you use the social sharing feature described, below), but the result of the experience(photograph with digital hair extension applied) can be screenshot on your respective device, and you may, but are not required to, share it on social platforms. You are not required to use this feature.

Except as described herein, photographs are not otherwise stored by Beauty Industry Group or Affiliated Entities unless you voluntarily share the image via asocial media platform feature(if available). In such case, the photograph which has been processed to include the digital hair extension image is stored by Beauty Industry Group and Affiliated Entities for the time needed only to achieve this purpose (up to 72 hours). The photograph is automatically deleted after such period. By sharing your picture on social media, you are bound by the social media platform’s terms and conditions. Neither Beauty Industry Group nor its Affiliated Entities are responsible or liable for any photograph or digitally altered image you voluntarily share using the Virtual Try On and/or Virtual Color Match tool(s).

Your Consent For Collection and Use of Your Personal Information

When You use a Virtual Hair Extension Try-On and Virtual Color Match tool, You specifically agree and consent that:

• The Virtual Hair Extension Try-On And Virtual Color Match tool may temporarily collect, capture, possess, store, or obtain your image, and data obtained or created from your image that might qualify as biometric data, biometric information, or a biometric identifier under various laws.
• If you share your information with a social media platform(if the option is available to you), Virtual Hair Extension Try-On And Virtual Color Match tool may share, disclose, or disseminate information about you from your device to the social media platform as needed to complete your request.

YOU UNDERSTAND THAT YOUR CONSENT TO THIS INFORMATION NOTICE IS A PREREQUISITE TO USE OF VIRTUAL HAIR EXTENSION TRY-ON AND/OR VIRTUAL COLOR MATCH.

This Virtual Hair Extension Try-On And Virtual Color Match Information Notice coexists with, supplements, and does not supplant, obviate, replace, or otherwise supersede or suspend any other policy applicable to your use of a Virtual Hair Extension Try-On And Virtual Color Match tool or a Beauty Industry Group and Affiliated Entities brand’s website, including the terms of use and privacy policy.

This Virtual Hair Extension Try-On And Virtual Color Match Information Notice is subject to periodic updating, including to the extent a Beauty Industry Group and Affiliated Entities begins collecting personal information for any other purposes not specified herein. Beauty Industry Group and Affiliated Entities reserves the right to amend this Information Notice at any time, which amendments will further apply to Your use of a Virtual Hair Extension Try-On And Virtual Color Match feature after their enactment.

Data Retention

This Virtual Hair Extension Try-On And Virtual Color Match tool processes the photograph locally on the device used for the experience Once the information is displayed to you and your use of the virtual hair extension try-on and virtual color match tool ends, your image is deleted from the device or browser along with facial landmarks generated by the algorithm used to determine the accurate hair extension product and/or color. The image is not collected or stored by Beauty Industry Group and Affiliated Entities unless you use the sharing on social platform feature (if available). If you share the result of the experience outside of the virtual hair extension try-on and/or virtual color match tool (through native features available on your device), we are not involved in such sharing. Depending on your location, you may have the right under the law of Your state of residence to request deletion of, data about you at any time. In order to so indicate, you shall submit the request using the methods outlined in our privacy policy.

If you request deletion of data about you, you understand and acknowledge that Beauty Industry Group and Affiliated Entities will keep a log of your doing so, which log will include information such as Your name, date of request, manner of request, and date of fulfillment:

PLEASE NOTE Beauty Industry Group and its Affiliated Entities will honor your data deletion requests, unless they are compelled by law or order of court of competent jurisdiction to maintain such data.

Data Storage

Beauty Industry Group and its Affiliated Entities adopt industry standard practices to store, transmit, and protect from disclosure any data used in connection with the Virtual Hair Extension Try On and/or Virtual Color Match tools; however, no electronic data transmission or storage of information can be guaranteed to be 100% secure.

Disclosure

Beauty Industry Group and its Affiliated Entities may disclose personal information to their service providers. Beauty Industry Group and its Affiliated Entities may also disclose personal information to comply with federal or state law, local law, municipal ordinance, or court order, including in connection with a validly issued warrant or subpoena.