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Luxy® Hair  - The Faces Behind Luxy Hair: Frances, Content Marketing Manager

The Faces Behind Luxy Hair: Frances, Content Marketing Manager

What does a typical day at Luxy look like for you?

Every day is a little bit different but I’m usually researching what’s trending in terms of haircare and developing content for our Hair Blog! I love being able to set the editorial strategy for our product launches and work closely with our writers, content creators and design team to make sure we have all the assets we need before an article goes live.

Describe your WFH outfit 

Sweatpants and hoodies all the way! I believe in comfort first especially when I’m just at home. You’ll usually find me wearing the Luxy tie dye sweater.

Why did you decide to pursue a career in this field? 

I love creating valuable and educational content plus diving into big data. Content marketing allows me to exercise my creative muscle while putting my analytical skills to the test! It’s always fun to see what articles are resonating with our audience and what goes viral on social media.

Who is your hair inspo and why?

I love watching Negin Mirsalehi’s hair tutorials, her big voluminous waves are something I aspire to when my hair doesn’t cooperate!

Favourite thing about working at Luxy? 

The people! Love how everyone is passionate about what they do and bring such positive energy to the group! It’s great working especially with an all female team that is at the top of their game and has a team mindset. Also, I love our yearly company sweaters.

What are your favorite emojis to use? 

 😂 😍 🍣

What are 3 things you are grateful for and why?

Very grateful for my health, family and being able to pursue my passions. The past few years have really made me realize how important it is to be healthy and being able to feel well is not something I take for granted anymore.

What is your favorite snack? 

Onigiri is my number one! Love going to Hmart to get these. Lately I've also been eating honey butter almonds or taking an afternoon break with an iced matcha latte. So good with a little maple syrup. If I'm feeling fancy I’ll walk to Starbucks to get an iced chai latte with sweet cream cold foam.

Describe your self-care routine 

Skincare is a big part of my self care routine so I always make sure to take some time to wash and moisturize my face every morning and at night. I’ve also been using an ice roller lately for a nightly facial massage and it’s a game changer. Aside from that, meditating, yoga and going out for walks. I try to take a new route on my walk so everyday feels like an adventure.

Which social platform is your favorite and who do you enjoy following the most and why? 

Oh man, I’ve been spending way too much time on Tiktok. I can spend hours at night scrolling and going down a Tiktok rabbithole. Don’t ask me about my watch time…

What was the last book that you read that made a huge impact on your life? 

The last book I read was Think Like A Monk which really made me realize how important it is to have a positive mindset and have perspective about what’s important in life. It’s easy to get caught up in the rat race. I’m grateful that this past year I was able to take time to slow down for a bit and focus on my passions which has been a really wonderful experience.

What is your daily mantra or words to live by?

Simply to be kind. Kindness and positivity is contagious so it’s important to bring your best self whether you are at work or in your personal life.

What’s your horoscope sign and how would you describe yourself in 3 words?

I’m a Leo which probably explains why I’m so drawn to hair, haha. I would say I would describe myself as warm, loyal and playful. I’m always down for a good laugh.

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