Luxy Hair creative guru and office style icon Sarah says she was drawn to Luxy Hair because of the intimacy and opportunity one receives when working directly for a brand. She says it is important for her to believe in the products, services and businesses she helps shape from a brand perspective, and she felt aligned with Luxy Hair. Sarah was attracted to the high level of autonomy and ownership the role presented, as well as the incredible and rewarding company culture when making her decision to join the team. She felt that Luxy Hair offered a lot of growth opportunities and the ability to learn many creative and business skills.
I am responsible for the creative output of all aspects of Luxy Hair. This involves design, art direction, and working closely on product development. It is my responsibility to ensure each brand is cohesive and elevated in everything that we do.
What does a typical day at the office look like for you?
Each day is different for me. Some days I am on set art directing, others I am in office designing. I meet regularly with our amazing Product Development Manager Bonnie to review exciting future products for each brand and ensure each product we launch is the best experience for our customers from a design and brand perspective.
What is your approach to Luxy Hair’s design and creative direction?
Cohesion and elevation are prioritized with all creative pursuits. Although each brand is distinct and different, I want both to feel relatable and tangible to all women.
What’s the coolest thing you’re working on right now?
Future product launches for Luxy Hair!
What website do you frequent the most?
Many! I am an avid online window shopper. Brands like Need Supply, SSENSE, Frankie Shop, Lisa Says Gah, LOQ are inspiring from an eCommerce perspective. I use Pinterest a lot for research and concept development, though more and more I am also using Instagram for this with the saved post feature.
What is something that your friends would consider “so you”?
I like bold colours and prints but with a refined minimalism. Little details are important to me.
What fictional place would you most like to visit?
Hogwarts, as a student!
Do you believe in ghosts?
Friendly ones, yes.
What’s your office uniform?
I don’t have one! I dress each day based on how I feel. I get bored easily and my wardrobe generally reflects this.
What piece of advice has stuck with you the most?
Work hard. Be an asset to your team. Approach solutions proactively, instead of waiting to be asked. Be in charge of your future growth: do not wait for your boss to provide you with opportunities. Ask for them and deliver.