I am all things influencer-related. I manage our affiliate program, get the pleasure of speaking to all of our lovely affiliates on a daily basis, and execute all influencer campaign launches from start to finish.
What does a typical day at the office look like for you?
When I arrive at the office, coffee is a must. It starts my day, and gets me into major focus mode. I spend most mornings answering urgent emails, and spend the remainder of my day in meetings or using this time to focus on other company projects and initiatives. These can include launches, contract negotiations, or scouting for influencers.
Sometimes, I find myself scrolling through Instagram or YouTube in search of the next influencer to add to our roster, and I say, “Wow I should really get back to work,” then I realize it’s my job to find amazing personalities online—how awesome is that?
What is your approach to choosing the perfect Luxy Hair influencer?
It depends on the project. Since Luxy Hair products are truly transformative, influencers with an Instagram, YouTube and personal blog are a triple threat. Influencers with media kits that share their rates, and Instagram, Youtube and blog analytics are always considered in the influencer recruitment process.
If you could shrink any animal down and keep it as a pet, which one would you choose?
I’d love to have a tiger! They are so majestic and beautiful, yet strong and intelligent. Living in Canada, we are not given as many opportunities to see these beautiful creatures, and I plan on making many trips worldwide to do so.
What are some hair products you can’t live without?
I am a huge hair product fanatic, so anything from the @davines Italian hair collection, especially their hair refresher, and all-in-One-Milk by Davies: for those of you who are unfamiliar with this product, it is an awesome heat protectant to help shield your hair while blow drying.
Favorite Luxy perk?
Friday remote days! Working from bed with a coffee beside your window is the best thing in the entire world. Aside from this, I am so grateful for the healthy and fresh groceries we have access to every week in the office!