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Luxy Hair  - The Faces Behind Luxy Hair: Liliya, Digital Marketing Manager

The Faces Behind Luxy Hair: Liliya, Digital Marketing Manager

What does a typical day at Luxy look like for you?

The perfect mix of strategy, execution, learning, and connecting with the team! I like to reserve my mornings for projects that require uninterrupted focus, leaving afternoons for more creative or collaborative projects.

Describe your WFH outfit

The comfier, the better! You’ll likely find me in athleisure and my cozy slippers.

Why did you decide to pursue a career in this field?

I actually started off my Luxy Hair journey as a Customer Experience representative and over the years grew into the Marketing position I have now. I just love how different, creative, fast-paced and unique Marketing is, and I am grateful to be learning and applying my skills daily.

Who is your hair inspo and why?

@matildadjerf! She’s the reason I got curtain bangs. I just love that voluminous look.

Favourite thing about working at Luxy?

The people/culture and the continuous growth, both personal and professional.

Which emojis do you use the most often?

🙏  🤪 ✔️ 😂 (no, I will not let this last one be cancelled 😩) 

What are 3 things you are grateful for and why? 

My family–the most important thing in the world.
My mind–for helping me create the life I live.
Our Earth–for giving us life and beauty to enjoy.

What’s the best piece of advice you have received? 

Take 100% responsibility for your life.

What is your favourite snack? 


Describe your self care routine

Airplane mode, technology-free, reading, in nature every single week. Or a nice long bath with eucalyptus essential oil!

Share your haircare routine!

A good old shampoo and conditioner a few times a week and hair mask once a month. I try my best to use all natural, chemical-free products on my hair and skin.

What was the first Luxy product that you tried and your experience?

I actually go wayy back with this one–feel free to check out this blog post I wrote eons ago, haha–but my first ever Luxy product was a Classic Chocolate Brown set that I wore to my Prom. I remember at the time, my hair was quite damaged and wasn’t growing past a certain point, so it was SO exciting to have long mermaid waves for the big night. I felt invincible.

What are your go to Luxy products for everyday and for special occasions?

I use my gravity hair ties and scrunchies every day! Signature Curler (the best HANDS down for long/thick hair) when I do my hair, and the Application Kit which I use as my toiletry bag.

I don’t wear hair extensions often, but when I do, you’ll find me in a Classic Chocolate Brown Balayage Volume Bundle or the Curly Ponytail!

Which social platform is your favourite and who do you enjoy following the most and why?

I love TikTok because I laugh a lot and learn a lot. I also love its authenticity and am mind-blown by talented and creative people who consistently pump out incredible content every single day. 

What was the last book that you read that made a huge impact on your life?

The Untethered Soul–absolutely mind blowing.

What is your daily mantra or words to live by?

Have less, do more, be more :)

What was the best compliment you have ever received?

That I have inspired someone to change their life in a positive way.

What’s your biggest pet peeve?

Technology not doing what it’s intended to do!

What’s your horoscope sign and how would you describe yourself in 3 words?

Gemini–I’d describe myself as adventurous, adaptable, fun-loving.

If you could only bring 3 items with you on a deserted island what would they be and why?

A Kindle loaded with thousands of books (solar-rechargeable, of course), a swiss-army knife and my husband to keep me alive :)

What is your love language?

Quality time and acts of service.

What’s the last thing that made you smile/giggle?

@frizzychewbarka makes my DAY. 

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